[iw] - This ad company is teaming up with US carriers to take over your lock screen

[Richard Forno]

This ad company is teaming up with US carriers to take over your lock screen
https://www.androidpolice.com/ad-company-us-carriers-take-over-lock-screen/


Apple has introduced a brand-new take on the iPhone lock screen for the next release of iOS. The operating system now allows you to customize the lock screen with preferred fonts, colors, and there is even a parallax effect where the clock can be partially hidden behind a subject in the image. We’ve been hoping that Google would take some inspiration for Android from its competitor, and while it’s still a possibility for Android 14, it looks like Android users in the US might be in for a whole different lock screen experience. A Google-backed ad company called Glance is looking to launch in the US, and it brings media content, news, and casual games to Android lock screens.

If you’re not familiar with Glance, you can count yourself lucky. The lock screen platform is part of the pre-installed software on many, if not most, Android phones sold in India and other Asian markets, and it has also made its way to the EU on a few select brands. Glance says that since it was launched in 2019, it has become part of over 400 million sold smartphones. The service has taken it upon itself to monetize the lock screen, pushing news and ad feeds right into people’s faces before they even unlock their phones. It's a subsidiary of Indian advertising behemoth InMobi, focusing on mobile-first ads.

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