[iw] - Amazon’s Twitter Army Was Handpicked for “Great Sense of Humor,” Leaked Document Reveals
rforno at infowarrior.org
Thu Apr 1 07:08:35 EDT 2021
Amazon’s Twitter Army Was Handpicked for “Great Sense of Humor,” Leaked Document Reveals
Amazon’s small Twitter army of “ambassadors” was quietly conceived in 2018 under the codename “Veritas,” which sought to train and dispatch select employees to the social media trenches to defend Amazon and its CEO, Jeff Bezos, according to an internal description of the program obtained exclusively by The Intercept.
Amazon ambassadors drew attention this week as they responded to a wave of online criticism for the company’s treatment of workers amid a union drive at an Amazon warehouse in Bessemer, Alabama.
< - >
Anticipating criticisms of worker conditions at their fulfillment centers in particular, Amazon designed Veritas to train fulfillment center workers chosen for their “great sense of humor” to confront critics — including policymakers — on Twitter in a “blunt” manner. The document, produced as part of the pilot program in 2018 and marked “Amazon.com Confidential,” also includes examples of how its ambassadors can snarkily respond to criticisms of the company and its CEO. Several examples involve Sen. Bernie Sanders, a longtime critic of the $1 trillion firm who has been targeted by it in recent days. It also provides examples of how to defend Bezos.
< - >
More information about the Iw